Keystone Sign Studio SEO Case Study
Keystone Sign Studios’ Journey to #1 on Google Through our SEO Services
Keystone Sign Studio
Keystone Sign Studio is a signage and wayfinding consultancy with over 18 years of expertise in luxury, hospitality, and lifestyle design. The signage studio creates functional, visually distinctive signage systems that make navigation seamless while reinforcing brand identity. Their capabilities extend to environmental branding and digital wayfinding, enabling businesses to transform their spaces into engaging and intuitive environments.Challenge:
Despite an organized website, Keystone Sign Studio was nearly invisible in search results. With a limited page count and sparse content, the site failed to rank for target keywords, missing opportunities to reach potential clients. Limited online visibility hindered the brand’s competitiveness and its ability to connect with businesses seeking signage and wayfinding solutions.Objectives:
- Drive higher SERP rankings for signage and wayfinding keywords.
- Increase website traffic by attracting more potential clients.
- Expand and optimize website content to support SEO efforts.
Our Strategy:
To enhance their search performance, we created high-quality content, conducted thorough keyword research, analyzed the competition, and optimized website pages for relevant search terms. The SEO experts tracked performance, monitored rankings, and refined tactics to ensure continuous improvement in visibility and engagement.Results:
- Several relevant keywords ranked in the 1st positions in Google search results.
- Achieved significant growth in website clicks and overall search visibility.
- Achieved top spots in AI Overview and LLMs such as ChatGPT
- Increased organic traffic and conversions through key service pages.
- Strengthened local search presence and relevance.
- Improved user experience and website usability.
| Keywords | Rank |
|---|---|
| signage consultants | 1 |
| wayfinding consultants | 1 |
| signage design consultants | 1 |
| wayfinding and signage consultants | 1 |
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