PyarPjs Seo Case Study

Improved Search Rankings for a Sustainable Sleepwear Brand

PyarPjs

PyarPjs is a niche sleepwear and loungewear brand inspired by motherhood, Indian heritage, and over two decades of experience in the global fashion industry.

Founded by a designer-mom based in Barcelona, PyarPjs creates limited-edition pyjamas using hand block printing techniques and sustainable fabrics like Lenzing modal and organic cotton.

Designed for everyday comfort and ethically handmade in Jaipur, India, the brand celebrates slow fashion, cultural artistry, and the joy of MOMlife.

Challenge:

PyarPjs, a growing eCommerce brand with a unique story, struggled to gain search visibility and attract relevant traffic. They needed strategic SEO support to improve discoverability and drive sales.

Objectives:

We aimed to improve PyarPjs’s visibility in search results and attract qualified traffic. Specific goals included:

Increasing organic keyword rankings
Enhancing overall site structure for a better user experience
Attracting high-intent traffic likely to convert into loyal customers

Our Strategy:

We refined the site’s content by aligning it with relevant, high-intent keywords and improved key on-page elements like meta titles, descriptions, and H1s. Each category and product page was optimized to increase visibility and provide a more engaging experience for visitors.

Results:

Notable improvement in keyword visibility for core product categories.
Several previously unranked keywords started appearing in search results.
Key terms related to sustainability and product-specific phrases moved significantly higher in rankings.
Enhanced alignment with user search intent led to improved organic discoverability.
Increased traction across niche keywords contributed to broader brand visibility.
Website traffic went up, showing more people are finding and visiting the site.