Increasing Lead Quality for Annam Milk Through Targeted PPC Campaigns

Annam Milk

Annam Milk is a Chennai-based brand that provides pure, organic A2 milk from native Indian cow breeds. Committed to health and sustainability, Annam Milk offers unprocessed, chemical-free milk bottled in glass, supporting digestive wellness and overall nutrition.
Their mission is to conserve native cow breeds and make organic milk a daily, accessible choice for consumers.

Challenge:

Annam Milk aimed to reach the right audience in a competitive market and ensure that their digital marketing efforts generated meaningful, high-quality leads. Increasing lead quality and connecting with potential customers who value organic, healthy milk were the main challenges.

Objectives:

• Increase the quality of leads generated through PPC campaigns
• Reach the right target audience interested in organic A2 milk
• Encourage inquiries and conversions by guiding potential customers

Our Strategy:

To improve lead quality for Annam Milk, we ran Search, Display, App, Performance Max, Smart, and Demand Generation ads. The campaigns were continuously monitored and optimized to attract the right audience and generate high-quality leads.