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Search Engine Optimization!

Search Engine Optimization!

You may have heard about SEO.

But, what is SEO?

SEO or Search Engine Optimization is a process of optimizing Website to increase organic traffic by improving the Website’s Keywords Rankings.

SEO goes something like this …

  • Your Website may rank #1 in Google for hundreds or thousands of keywords
  • Get organic traffic for an unlimited period
  • Profitable and Sustainable

It consists of improving the Website’s quality, i.e. through …

  • On-page optimization, or On-site optimization (meta tags, content, site markup that search engines understand, and internal links to improve user’s engagement)
  • Technical optimization (website design, sitemap, HTML, CSS, JavaScript code, loading time, and page speed to make website healthier in Search Engine’s eyes)
  • Backlinks (acquire links through link outreach, creating content that gets natural links, or communicating with journalists, bloggers, or webmasters)

Why it’s important?

Search Engines are a big source of organic traffic, mostly through Google search.

SEO makes Websites more visible over search engines results pages.

SEO, the online need for your business

In today’s world, the only way your company exists is that your potential customers can find you over the internet.

Isn’t that happening?

Then you need to check your Website for SEO issues.

All SEO aspects should be correctly implemented. It improves the visibility of your company Website on the internet.

Benefits of Search Engine Optimization

If your Website is optimized, your web pages will have a higher rank in Google (or in any Search Engine), and thus there will be an increase in traffic, which may take your Website even on the 1st page of the Search Engine results.

In the end, all this is like a snowball: the more people find your website, the faster it will go up in the Google rankings, and if this happens, more potential customers will find it.

Great, right?

How does SEO work?

When a potential customer conducts an online search for a specific product, or service, or any query, the signals are sent to the search engines’ crawlers.

If your page is good enough, your business website will appear in the SERP (Search Engine Results Pages). As long as you have used the correct keywords, have ample content and excellent links.

  1. Keyword Search
    This is something that people do every day: if they are looking for something specific online, they write the keyword (or key-phrase, or a query) or whatever they are looking for. Therefore, if your Website has the ideal and indicated keywords that people are looking for, they will find your online business easier and faster.
  2. On-page SEO
    These are the measures taken within the website to improve search rankings. Here you will hear terms such as title tags, meta tags, and meta description.
  3. Local SEO
    This is a vital part and at the same time super effective since it serves to increase the visibility of your company’s website in the searches of information according to the current geographic location of the users.
  4. Link Building
    This element gives credibility to your website. If your site is linked to other sites, the easier it will be to find it online and the more reliable your business will be. The more links you have, the better your SEO will be and the greater your chances of finding new businesses.
  5. Promotion in social networks
    This is FUNDAMENTAL, given that social networks are a determining factor in the online success of your company. There are some companies that get all their business through Instagram, and others that have grown their business only through Facebook. So SEO and social networks are basically allies for your online growth.

Some more benefits of SEO

  • Target traffic
    The fundamental thing about SEO is not only that you can increase the number of visits to your website, but that those who visit your site are people who are actively looking for your service or product.
  • Promotion of your website without rest and visibility of the brand/company
    With this tool, you will basically be counting on the market 24 hours a day, 7 days a week, and 365 days a year, making your brand position with a relatively low investment.
  • More Sales
    Since your site will always be promoting itself and reaching a target audience that specifically looks for what you offer, the chances of making sales with considerably higher.

How to know if you are doing good SEO?

Maybe you are thinking with great confidence that you already have SEO dominated on your website and you don’t need these tips.

Are you sure you’re doing it well?

Here are some tips to discover if your way of implementing SEO is the most appropriate.

1. Metrics and constant analysis

To be successful in SEO (and therefore, with the marketing of your company), it’s not enough to implement the strategies.

The most important part is the measurement of results. In this case, we refer to that you evaluate the metrics, to verify that your keywords are still the first options of the users, that you know the search trends related to your service/product, between others.

2. Always remember what your marketing objectives are …

If you don’t have a clear route, you won’t get anywhere. And, if you have a marketing route, but your actions are not aimed at it, then forget about actual success.

Always make sure what you want to achieve with the proposed strategy, and evaluate if what you are doing with your SEO really works to achieve such goals.

3. Content value

This is a vital factor for the development of your website and its rise in the search engines, who prioritize the unique and relevant content for users.

That is, if you provide pure duplicate content, they will omit you from the listings and it is likely that they will even penalize your website.

How to reach the number 1 position on Google?

Let’s be honest with ourselves, the dream of anyone with a website is to achieve the highest position in the Google search engine.

Is this impossible? Of course not! Although it can be difficult.

Next, we are going to give you some things that you must have solved to go to the first position of Google:

The keywords on your site must be carefully selected and realistic.
You need to understand your competition and go one step further. Try to be innovative.

Add content to your site constantly.

Always use several links to your website.

Do you have any of these requirements ready? Then don’t wait any longer to meet others.

There is no doubt that SEO is the most used tool now (and the best paid in many cases) since it depends on the life and traffic of your website.

A few years ago, many entrepreneurs didn’t even pay attention to this small factor, and it wasn’t until their importance and benefits were globalized that it became a must-know and must-have tool.

There is increasing competition to reach the highest positions in search engines, but as we mentioned before, there are many ways to do with marketing strategies appropriate to your product or service.

Anyway, if you need a team that is committed to helping you with the growth of your website traffic, you can count on ‘Rajkar Web Solutions‘ 24 hours a day, every day of the year.