7 Reasons Why SEO is Important for your Business
SEO also is known as search engine optimization. It is a process of ranking your Website higher over the Search Engine Results Pages (SERP).
There are many Search Engines widely used in the world i.e. Google, Bing, Yahoo, and many more.
Google is the major search engine and the most popular in the world with a market share of almost 90%.
Today as the internet has become the most important part of our lives to find any information, or search for something, or to buy something online we prefer Search engines.
Almost 93% of Website traffic comes from Search Engines, 81% of people search online for products or services and 74% have purchased online through any device.
Hence SEO has become an important part of the marketing for your brand to reach on the first page of the SERP for your target keywords and get potential customers for your business.
Search Engine Optimization improves the ranking of your Website for the keywords that you want to rank above your competitors. So that your website is visible to the users searching for your target keywords and find your website easily.
SEO increases the visibility of your site online, increases your brand awareness which builds trust in your audiences as well as for Google.
The website on the first page gets the most traffic, especially the website which ranks in the first position. Here we present to you reasons why your business needs SEO.
Most people today have an internet connection, and we visit Google or some other search engines at least once a day to search for some information, to do research, or for finding stores near us.
Google has an estimated search result of around 63,000 per second which means once your website ranks on the search engine result page it will stay there 24/7 until and unless your ranking falls for some ranking factors update and you lack behind.
SEO helps in ranking your website for the keywords you want to rank for when people search for something on the search engine and for your website to appear in the top five positions of search engines.
When your website ranks high on SERPs you get more impressions, clicks, and traffic to your website.
When your website ranks on the 1st position you gain the attention of the people and hence you build trust over users when they frequently see your website ranking in the top position for your target keywords.
Websites with content that are relatable, informative, interesting, and useful to the search queries and intent of the users will rank on the search engines.
Ranking on the SERP increases the awareness of your brand which will build trust to your audience.
Your brand will slowly take time to gain the trust of your users when you consistently provide them with quality content and provide them with the information for what they are looking for.
It is also very important that you provide your users with quality products and services to build trust with your audience.
3. Long Term Strategy
SEO is a long-term process and for ranking on the first page of the search engine you need to continually keep on doing the SEO of your website step by step.
SEO does not happen overnight it takes a lot of effort and patience to rank your website on SERP.
With 3 months of SEO, you will start to see the movements and from 6 to 12 months you will get to the results on the search engine.
It takes time to rank your website but once it has reached the top ranking on the search result page you can get the benefit from it for a long period of time.
There are many ranking factors of google for the websites, based on the ranking factors your site will rank on google.
There is also time to time updates of the Google algorithm so you need to be updated with the algorithm for doing the SEO of your website based on that.
4. Return on Investment (ROI)
SEO is a long process but it is a cost-effective marketing strategy.
It is a lengthy process and you will have to invest in the process for months to see the result.
Doing SEO for a few months won’t give you a good result and to get the result, you need to work on it every day following the white hat SEO technique.
When you notice the result it will stay on the SERP for a long period of time.
Through search engine optimization you get traffic to your website which will result in the conversion and will generate leads and sales for your business and eventually provide you with improved ROI.
There are tools such as google analytics where you can track the performance of your website in detail and know how it performs and get to know the return on investment outcomes.
5. User Experience
There are more than 200 ranking factors for a website to rank on google and apart from that one of the important things is content.
If the content is relevant to the users’ intent and satisfies their need with the information they need which you have provided in your content you can rank on google first page.
Apart from the ranking factors and content for the ranking of your website is User Experience.
Through the SEO of your website, you can rank your website on search engines and maintain your position on SERP but for ranking on the top of the search engine it is important that you give your user a very convenient experience.
User experience is creating your website that gives your user a good, comfortable, and smooth experience so that they stay on your website for a long time and come back again.
Improving your website user experience by providing useful content, easy to use the website, more CTR, time spent on the website, and mobile-friendly websites as google has the highest share of mobile search traffic of 86.11%.
UX not only gives a good user experience but it also increases the ranking of your website, conversion rate, builds trust and loyalty with your audience.
6. Local SEO
It is very difficult for small businesses to survive in the industry as the competition is very high and is getting more and more difficult as the day passes by.
Marketing for small businesses can be very expensive as it costs excessive amounts for marketing and this is the reason why small businesses are left behind in the competition.
With digital marketing, it has become easy for small businesses to grow, expand, and reach their target audience.
With local SEO marketing, there can be many benefits to small businesses, as it improves the awareness and visibility of your brand for your local search result.
You can rank on search engines for the keywords that you want to rank for in your local search over your competitors and can even get ahead of big companies.
When your website ranks for your local search result you attract potential customers of your local area to your physical store which brings more leads and sales for the business.
It also builds more faith and authority of your brand to your customer.
7. Social Media
When your website appears on the first page of search engines you get traffic to your website and when you link your social media accounts to your website by adding icons people will also check your social media accounts.
Providing your target audience with the content, information, and easy website experience you create loyal customers who will then also check out and follow you on your social media accounts.
Adding informative and interesting content to your social media accounts will attract more potential customers from social media channels.
It increases the awareness of your brand on various social media channels and attracts the target audience from various sources.
SEO is one of the best marketing strategies and it is also cost-effective for increasing your brand awareness online and for reaching your target audience.
It is important that you give the exposure and attention to your brand that it needs and requirements for growth and it can be achieved through SEO.
Through SEO your website ranks on the search engine which drives traffic to your website, traffic increases your conversion rate of the website which leads to more sales for your business.
You can overtake your competitors as you need to be updated with the latest marketing strategies for attracting potential customers and SEO is one of the leading marketing trends.
SEO is a long process but once you rank on the first page of SERPs you get the benefits of it for a long period of time.
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